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03 · Venue

Pleasantdale Château
Evenings.

Cinematic venue storytelling for one of New Jersey's most storied event properties — content that books the next year before the current one is over.

West Orange, NJ3+ years, ongoing
1.8M
Annual reach
95%
Bookings YoY
3+
Year partnership
The challenge

Pleasantdale has decades of legacy and incomparable architecture — the challenge wasn't selling the venue, it was finding the right voice to invite a new generation of couples and corporate clients without losing the heritage that defines it.

Our approach

Slow, cinematic, light-led. We treated each shoot like a feature film: golden hour, anamorphic lenses, restraint. The footage gets cut into short-form for paid distribution and long-form for the website. We complement with stills that match the same visual grammar.

The results

Bookings up 95% year-over-year. The brand finally feels as elevated online as it does in person — and the content has helped Pleasantdale move from a regional venue to a destination brand.

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